This post was originally published on April 13, 2014 when NurseGail.com was the personal blog of Gail Ingram. How far we’ve come!
Nursing has a branding problem. It can’t decide how it wants to present itself or be perceived by the masses. Because of the many facets of nursing and the fragmentation within the profession, developing an inclusive media plan has proven to be nearly impossible.
There are many well branded doctors in the U.S. and even more self-proclaimed wellness experts who have fantastic PR campaigns which make them household names. When people are looking for answers to their health and wellness issues, they turn to the internet, and that is who they find.
Where is nursing in the e-health conversation? Nowhere. While I personally believe nurses make the best health experts, they are not represented in the digital wellness mix, and unfortunately, nursing is being left behind.
I want to change this and I believe with your help that I can—or we can, rather. I want to alter the concept of NurseGail.com to become a collaborative health and wellness resource where information is provided solely by nurses. I want to give nurses a platform to share their knowledge, intelligence, and passion for good health. No one understands the positive effects of interventions or the experience of illness like nurses. Nurses are also the best teachers and translators to help others understand complex medical concepts. Nursing is thought to be the most honest and ethical of any profession and nurses have the potential to deliver trusted health information in the best way.
NurseGail.com has been steadily gaining traction and has been recognized by Excite.com‘s top 20 nursing blogs list, NursingSchool411.com’s top 50 nursing blogs, and is on the American Journal of Nursing’s blog roll. My bullying post got over 2000 hits per day during the week that it was published and my undergraduate nursing admission essay continues to receive over 200 hits per day a year after it was published. I have a high-traffic health column at NYULocal.com and my association with that publication has a synergistic effect for NurseGail.com.
I want to invite other nurses to join in the expansion of NurseGail.com and present nursing in a positive, smart, and professional way. Please collaborate with me and get nursing recognized with a strong voice in the online health and wellness world.
To contact me with questions and submissions, please use the “Contribute” tab at the top of the page.