Nursing Needs Online Presence. Let’s Do This!

Nursing Needs Online Presence. Let’s Do This!

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This post was originally published on April 13, 2014 when was the personal blog of Gail Ingram.  How far we’ve come!

Nursing has a branding  problem.  It can’t decide how it wants to present itself or be perceived by the masses.  Because of the many facets of nursing and the fragmentation within the profession, developing an inclusive media plan has proven to be nearly impossible.

There are many well branded doctors in the U.S. and even more self-proclaimed wellness experts who have fantastic PR campaigns which make them household names.  When people are looking for answers to their health and wellness issues, they turn to the internet, and that is who they find.

Where is nursing in the e-health conversation?  Nowhere.  While I personally believe nurses make the best health experts, they are not represented in the digital wellness mix, and unfortunately, nursing is being left behind.

I want to change this and I believe with your help that I can—or we can, rather.  I want to alter the concept of to become a collaborative health and wellness resource where information is provided solely by nurses.  I want to give nurses a platform to share their knowledge, intelligence, and passion for good health.  No one understands the positive effects of interventions or the experience of illness like nurses.  Nurses are also the best teachers and translators to help others understand complex medical concepts.  Nursing is thought to be the most honest and ethical of any profession and nurses have the potential to deliver trusted health information in the best way. has been steadily gaining traction and has been recognized by‘s top 20 nursing blogs list,’s top 50 nursing blogs, and is on the American Journal of Nursing’s blog roll.  My bullying post got over 2000 hits per day during the week that it was published and my undergraduate nursing admission essay continues to receive over 200 hits per day a year after it was published.  I have a high-traffic health column at and my association with that publication has a synergistic effect for

I want to invite other nurses to join in the expansion of and present nursing in a positive, smart, and professional way.  Please collaborate with me and get nursing recognized with a strong voice in the online health and wellness world.

To contact me with questions and submissions, please use the “Contribute” tab at the top of the page.


We are a health and wellness website, but to see our behind-the-scenes nursing posts, click HERE.


  • Thanks for opening up this opportunity and leveraging the nursing community as a whole. This is definitely one big step toward solving the branding issue that nursing has!

    • Nurse Gail says:

      Thanks, Erica. I’m looking forward to changing the design of the site and working with motivated experts (yes, that is what nurses are!).

  • Great post, I agree totally with the branding issue. It happens when we get in a large group. Tribal think is an unintended outcome and thus we are sort of all clumped together.

    I appreciate that you are calling on individual nurses to come forth and speak from the voice of experience and expertise. It is in alignment with my vision of nursing from within.

    To me, the only way to embrace massive shifts needed in the nursing profession it has got to be done from the inside out. Yes, that may be hard as change is often difficult. Yes, it can seem lonely if an individual nurse feels out of place. And that is the way it’s got to be.

    Break out of the mold and be ourselves. Bring our authentic voice to the table. Uplift the profession with nursing from within.

    Great call, Gail. I support your efforts. Enjoy the day.

    • Nurse Gail says:

      Thank you for the kind words, Elizabeth. If anyone wants to know more about “nursing from within” they can check out

  • Yoga Nurse says:

    Branding! You are shining the light on this ‘branding deficit” in nursing. I am totally with you on rebranding + I’m thrilled to collaborate with you on building your own ‘brand” mission + vision. As you know I’m passionate about this myself, positioning YogaNursing® as a new brand of health care:)

    As you stated, “Nursing is thought to be the most honest and ethical of any profession and nurses have the potential to deliver trusted health information in the best way.” We DO need to leverage that!

    I believe in you Nurse Gail, and feel without a doubt you will succeed with lots of collaboration from other nursepreneurs.

    • Nurse Gail says:

      Thank you Yoga Nurse! “Leverage” is such a great word that nurses don’t use enough–both in the literal and figurative sense. Best to you and

  • Joyce says:

    Gail, this is a very interesting point of view. I like the branding idea.
    Something I may consider down the road.
    With time, our blogs take on a life that we did not see when we began.
    This is a good thing. It means growth -and the sky is really the limit.
    Great Post!

    • Nurse Gail says:

      When one of us is recognized as an expert then the entire profession is elevated. Joyce, you are branded as a professional who goes above and beyond–it doesn’t take a nationally registered trademark to do that. is a great effort and the sky is the limit!

  • Kathy Quan says:

    I totally agree. We lack any real leadership in our profession. The ANA