Nursing Needs Online Presence | Let’s Do This! | Call for Submissions
Nursing has a branding problem. It can’t decide how it wants to present itself or be perceived by the masses. Because of the many facets of nursing and the fragmentation within the profession, developing an inclusive media plan has proven to be nearly impossible.
There are many well branded doctors in the U.S. and even more self-proclaimed wellness experts who have fantastic PR campaigns which make them household names. When people are looking for answers to their health and wellness issues, they turn to the internet, and that is who they find.
Where is nursing in the e-health conversation? Nowhere. While I personally believe nurses make the best health experts, they are not represented in the digital wellness mix, and unfortunately, nursing is being left behind.
I want to change this and I believe with your help that I can—or we can, rather. I want to alter the concept of NurseGail.com to become a collaborative health and wellness resource where information is provided solely by nurses. I want to give nurses a platform to share their knowledge, intelligence, and passion for good health. No one understands the positive effects of interventions or the experience of illness like nurses. Nurses are also the best teachers and translators to help others understand complex medical concepts. Nursing is thought to be the most honest and ethical of any profession and nurses have the potential to deliver trusted health information in the best way.
The new NurseGail.com will operate like KevinMD.com and look like MindBodyGreen.com or WellAndGoodNYC.com. But before a website redesign, I must make sure that nurses want to collaborate and use their voices to provide people with health information and put nursing on the e-health map. (Don’t worry about protecting your license–that’s what editors and legal disclaimers are for.)
- Authored by nurse practitioners, nurses, or nursing students
- 200-500 words in layman’s terms
- Topics related to health and wellness (Examples: How to survive a hospital stay, why raw vegetables are better than cooked, should I lift weights before running on the treadmill?)
- Short bio including a couple sentences about yourself, photo is optional (Example: Jane Doe BSN-RN has been an oncology nurse for 5 years and is a graduate NP student at NYU.)
- Evidence-based writing is a plus
NurseGail.com has been steadily gaining traction and has been recognized by Excite.com‘s top 20 nursing blogs list, NursingSchool411.com’s top 50 nursing blogs, and is on the American Journal of Nursing’s blog roll. My bullying post got over 2000 hits per day during the week that it was published and my undergraduate nursing admission essay continues to receive over 200 hits per day a year after it was published. I have a high-traffic health column at NYULocal.com and my association with that publication has a synergistic effect for NurseGail.com.
NurseGail.com was started with the idea that my private clients and their families could get to know me better. However, it is taking on a life of its own and has the potential to stand for something bigger than myself. I see it as an opportunity to include other nurses and present nursing in a positive, smart, and professional way. Please collaborate with me and get nursing recognized with a strong voice in the online health and wellness world.
To contact me with questions and submissions, please use the “Contact” link on the left.